Scratch cards may look simple, but when executed well, they are one of the highest-engagement offline marketing tools for retail, F&B, and creative brands in Singapore. When executed poorly, they quietly damage brand perception, reduce trust, and turn promotions into gimmicks.
This guide is written for Singapore business owners who care about brand consistency, print quality, and real-world results—not just cheap printing.
Why Scratch Cards Still Work for Singapore Businesses (When Done Right)
In an era of digital ads fatigue, scratch cards win because they are:
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Tactile – Physical interaction increases memory recall
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Gamified – Customers feel rewarded even before winning
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Offline-Online Bridges – Easily linked to QR codes, socials, or loyalty systems
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Cost-Effective – High perceived value at low unit cost
For retail shops, scratch cards drive repeat foot traffic.
For F&B outlets, they encourage upsell and return visits.
For creative brands, they become collectible brand artefacts.
The key? Execution aligned with your brand—not just the promotion.
Step-by-Step: How to Create a Scratch Card for Your Business
1. Start With the Business Objective (Not the Prize)
Before design or printing, clarify:
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Is this for customer acquisition, repeat visits, or upselling?
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Is it tied to a campaign, store opening, or seasonal push?
🔍 Brand-first insight:
A scratch card for a premium café should feel very different from one for a clearance sale. The objective defines the material, finish, and tone.
2. Design the Scratch Card as a Brand Touchpoint
Scratch cards are mini name cards + vouchers combined.
Critical design considerations:
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Brand colours (true CMYK accuracy matters)
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Logo placement and white space
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Font legibility after scratching
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Emotional tone (playful, premium, minimalist, artisanal)
This is where many SMEs fail by using:
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Canva templates
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Inconsistent colours vs menus or packaging
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Overcrowded layouts
🎯 What experienced printers advise:
Design should anticipate real-world handling, scratching friction, and lighting—not just how it looks on screen.
3. Choose the Right Material & Scratch Coating
Not all scratch cards are equal.
Key decisions:
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Cardstock thickness (too thin feels cheap, too thick cracks coating)
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Scratch layer quality (powdery vs clean scratch-off)
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Lamination (matte vs gloss affects brand feel)
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Ink durability (especially for F&B environments)
This is where consultation matters more than price.
Our Scratch Card Printing Details are here!
Summary of our Scratch Card Details:
MOQ: 300pcs per design
📏 Card Size: 90x54mm (fixed)
📏 Scratch Stickers (fixed sizes): 15x60mm / 15x40mm / 30x30mm / 20x20mm
Minimum Orders:
✅ Two or more sets: 100 pieces per design
✅ Individual sets: 300 pieces per design
We make printing decisions effortless—by guiding you to the best-performing option for both quality and cost. Customer Favourite: 260gsm Art Card with scratch-off customisation + Mirrorkote sticker with 1× scratch-off layer.
4. Print With Consistency Across Campaigns
If you run scratch cards quarterly or monthly:
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Colours must remain consistent
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Card feel must stay familiar
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Brand recognition compounds over time
This is why one-off printing vendors create long-term brand inconsistency.
Why Businesses Choose Printmystuffsg for Scratch Cards
Printmystuffsg is not a transactional printer. It operates as a hybrid print and branding partner, especially valued by Singapore SMEs who want clarity, not guesswork.
What Printmystuffsg Does Differently
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Brand-First Consultation
Advice starts with your brand positioning, not just your artwork. -
Consistent Print Standards
Colour and material consistency across scratch cards, name cards, menus, and packaging. -
Multi-Country Production Options
Singapore, Malaysia, and Korea—chosen based on finish, budget, and timeline. -
Business-Ready Printing
Scratch cards designed to survive wallets, counters, and real customer handling. -
Long-Term Print Partnership
Ideal for brands that run recurring campaigns—not just one-off promotions.
Preparing Your Scratch Card Design
Before you begin placing digital images onto a digital canvas, ensure that you start your artwork file with the correct settings in place.
You can use any design software that allows you to save your finished artwork as a JPG/PDF/PSD file.
We recommend using Adobe Illustrator or Photoshop, although Canva can also be useful for templated designs that use stock images online.
Set your artwork dimensions to match the size of the scratch cards, which is 90x54mm / 9×5.4cm.
It’s a good idea to set up a safe zone 5mm in from the edge of the card. This can help you avoid placing key text and graphics too close to the paper edge, where they may get trimmed off accidentally.
Make sure your design software is set to CMYK color mode, rather than RGB mode.
Business owners are also curious:
How much does it cost to print scratch cards in Singapore?
Costs depend on quantity, material, coating quality, and finishing. Cheap scratch cards often compromise on coating integrity and colour accuracy.
What is the minimum order quantity for scratch cards?
Most professional printers start from a few hundred pieces, but the real question is what quantity makes sense for your campaign objective.
Can scratch cards be customised for different prizes?
Yes. Variable data printing allows multiple prize types within one print run—if planned correctly from the start.
Are scratch cards suitable for premium brands?
Absolutely—if material and design align with brand positioning. Premium brands often use thicker stock, matte finishes, and subtle scratch areas.
How long does scratch card printing take in Singapore?
Production timelines vary by complexity. Rushing scratch cards often results in poor coating adhesion and inconsistent results.
Do scratch cards increase repeat visits more than discount flyers?
For many retail and F&B brands, yes—because scratch cards add anticipation and emotional engagement.
Can scratch cards be used as part of a loyalty programme?
Yes. Scratch cards work exceptionally well as offline loyalty triggers paired with QR codes or membership sign-ups.
What mistakes cause scratch card campaigns to fail?
Poor design, cheap materials, unclear redemption rules, and inconsistent branding across touchpoints.
How do scratch cards affect brand perception?
Customers subconsciously judge brand quality by print feel, colour accuracy, and finish, not just prizes.
Let your creativity run wild!
Let the creativity flow!
There are no rules for how your scratch card design should look, but there are a few things to keep in mind to ensure the best print results.
What makes a winning scratch card design? Check out our marketing tips:
The Humble Scratch Card (and How It Can Become Your Most Compelling Sales Tool)
Scratch card marketing is a simple medium in the marketing realm capable of incredible things, such as:
-Re-engaging old customers
-Attracting new customers
-Increasing sales
-Generating leads
-Building loyalty
-Generating footfall
-Boosting your brand
Things To Avoid When Designing Scratch Cards
For a smooth and reliable scratching experience, it’s important to avoid incorporating sharp angles and corners with a small radius in your panel design. These elements can compromise the integrity of the latex and result in less satisfactory performance.
One Scratch Panel Placement
We can only accommodate one scratch panel. It is recommended to maintain one scratch panel with the following fixed sizes: 15(H)x60mm, 15(H)x40mm, 30x30mm, 20x20mm.
Please ensure that you place the text of the winnings before submitting your artwork to us; do not leave it empty.
Avoid Bleeding Areas
For best results, it’s advisable to avoid placing scratch panels in bleeding areas or near the edges, as this could cause issues and potentially delay the process.
By following these guidelines, you can improve the visual appeal and quality of your Scratch Cards while reducing potential printing and production challenges.
Once you’re completely satisfied with your design, it’s time to save and send it to us! As mentioned earlier, please supply your artwork in high-resolution JPG, PDF, or PSD format, with a minimum of 300dpi. Avoid saving your artwork as interactive PDFs, as they are not suitable for printing. After we receive your artwork files, we’ll review them before processing payment and inform you of their suitability for printing. This way, any issues with your design can be addressed early on!
Unsure about how to place an order? Don’t worry, just add us on WhatsApp (+65 87530413) and we’ll be delighted to assist you every step of the way!
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More than print. We brand.
What is Branding?
Branding is more than just a logo or a set of colors — it’s the heartbeat of your business.
It’s how your audience perceives you, connects with you, and remembers you. From your business name and visuals to your voice, values, and the customer experience you deliver, branding builds trust, recognition, and loyalty.
At Brandmystuff, we go beyond surface-level aesthetics to craft meaningful, cohesive brands that stand out both online and offline.
Whether you’re starting fresh or ready for a transformation, we guide you through every stage of your branding journey.
Whether you’re a startup, evolving SME, or scaling brand looking for a fresh perspective, Brandmystuff is here to craft an identity that works across print, digital, and experience. Talk to us!